ASEANs Leap to HRDD by Direct Worker Voice

Since 1993, we've pioneered a vertically integrated approach to Ganoderma-based wellness—cultivating, processing, and distributing natural health products across 180+ countries.

We're proud to step onto a new stage: joining the conversation at the #UNBHRForum2025, alongside Bluenumber and MillionMakers™️, to spotlight how we've implemented Direct Worker Voice in our HRDD processes.

Mahmood Hisham, DXN Group's COO will be one of the panelists speaking at the ASEANs Leap to HRDD by Direct Worker Voice (DWV) session on September 17th - discussing what we learned from our previous deployments and how including workers in the HRDD process benefits companies and workers alike.

👉🏼 Register to attend the on September 17th | 16:15–17:30 ICT ➡️ https://lnkd.in/dMD_VEhn

🖥️ Or save the zoom link to watch online 

➡️ https://lnkd.in/eaZ3D5MV

DXN Was Built on Dignity & Trust

Darifa El Afia - Success Story

Darifa El Afia - Success Story

DXN Member since 29 February 2020

A Story for Every Hesitant Person Dominated by Doubt and Procrastination

In a world that only recognizes perseverance, Darifa El Afia took her first steps in DXN, not just as a new member, but as a woman who carried within her heart a dream greater than her circumstances, and an ambition that knew no defeat.

I am Mrs. Darifa El Afia, a Moroccan woman residing in Tangier, born on March 28, 1987. I am married and a proud mother of five children.

Before joining DXN, I was constantly searching for a freelance project that matched my ambitions and goals. I ventured into several small businesses, including opening a preschool institution.

The road was not easy. Like many ambitious women, I faced skeptical glances, heavy family responsibilities, limited resources, and at times even discouragement from relatives. Yet, I never allowed any of it to stop me.

Every morning, I would wake up with determination and tell myself: “I will not be a passing number, I will be a story to be told.”

In November 2019, my sister introduced me to DXN. At first, I refused, thinking I had no time. But she never gave up, day after day, she presented DXN to me from a new perspective, until she finally convinced me on February 29, 2020

That day was special. The very first step I took after registering was purchasing products worth 100 points.

I began learning, attending training courses, studying the products, and understanding DXN’s deep philosophy, which centers on health, social and relational wealth, and financial freedom.

The COVID-19 pandemic was not an obstacle but rather an opportunity to promote health and spread nutritional awareness. Step by step, I built my network, supported others, and inspired confidence in everyone I met.

I believed that success is not an individual climb but a ladder built while lifting others with us. With every rank I achieved, I became more certain that I would one day reach the level of Crown Ambassador.

Over time, the dream became reality. Today, I stand as a symbol of women’s success in network marketing, holding the title of the fastest Crown Ambassador in Morocco and Africa, reaching the highest rank in the company in just five years of perseverance, faith, and leadership.

The journey was not easy, but I lived the truth of the saying:

“Whoever walks the path will fall, stumble, break, get frustrated, be let down, yet eventually, reach.”

I thank everyone who left their mark on this success with their support, encouragement, and motivation. I especially thank Datuk Lim Siow Jin, the founder of this wonderful company, my leader and sister who introduced me to DXN and stood by my side, my husband and lifelong companion, and my distinguished team.

My message to women everywhere:

“Do not let circumstances extinguish your light. You are capable, you are strong, and you were created to excel.”

DXN Acquires Apartment Unit at Burj Khalifa in Dubai for RM7.37mil

PETALING JAYA: DXN Holdings Bhd is acquiring a residential apartment unit at the Burj Khalifa in Dubai from Datuk Lim Siow Jin and Datin Wan Illiyyin Wan Mohd Nazi for RM7.37mil.

In a filing with Bursa Malaysia, the nutraceutical products manufacturer said the objective of the proposed acquisition is to further strengthen DXN’s member engagement and performance-driven reward ecosystem by incorporating the property (in the iconic Burj Khalifa) into the company’s incentive and lifestyle offerings.

“DXN currently owns Boulder Valley Glamping in Teluk Bahang, Penang, and DXN Cyberville in Cyberjaya; both of which serve as retreat and activity hubs for DXN members from around the world.

“These properties are integrated into DXN’s reward system, allowing members to redeem stays using accumulated points as a form of recognition and motivation for sales performance.”

DXN said this initiative has been well-received and continues to support member engagement and business momentum.

“The company now seeks to replicate this success through the acquisition of the property. The Burj Khalifa’s status as a global luxury landmark offers a unique and aspirational experience that aligns with DXN’s branding and international outlook.”

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Source: https://www.thestar.com.my/

The History of Coffee

Coffee's story is wild! 😍 Let's dive into the history of coffee, some cool facts, and how it conquered the world 🌍☕️.

Origins of Coffee

Coffee originated in Ethiopia 🇪🇹 like a thousand years ago. Legend has it a goatherd named Kaldi noticed his goats gettin' hyper after eatin' berries from a certain plant 🌳. That plant was coffee! People started chewin' on those berries, then brewin' 'em up.

Coffee's Early Days

• 15th Century: Coffee made its way to Yemen 🇾🇪 where Sufi mystics used it to stay awake for prayers 🕊️.
• 16th Century: Coffeehouses ("qahwa") popped up in the Middle East 🌟. These spots became hubs for socializin', politics, and arts 🎨.

Coffee in Europe

• 17th Century: Coffee hit Europe 🇪🇺 via traders. At first, people were sus about it 🤨 but coffeehouses ("penny universities") soon boomed in England 🏴󠁧󠁢󠁥󠁮󠁧󠁿, France 🇫🇷, Italy 🇮🇹. Thinkin', talkin', and revolution ideas brewed in these spots 🍵☕️.

Coffee Conquers the World 🌎

• 18th-19th Centuries: European colonies started growin' coffee in places like Java (Indonesia) 🇮🇩, Brazil 🇧🇷. Brazil became a coffee giant 🌟.
• 20th Century: Coffee culture boomed globally 🌍. Brands like Starbucks 🌟 helped shape modern coffee culture with their vibe and drinks 😎.

Cool Facts & Insights

• Coffee is the 2nd most traded commodity worldwide after oil 🛢️.
• Brazil 🇧🇷 produces like 30-40% of the world's coffee ☕️.
• Espresso originated in Italy 🇮🇹 like early 1900s ⚡️.
• Coffeehouses were once banned in some places (like Mecca 🇸🇦 and England 🏴󠁧󠁢󠁥󠁮󠁧󠁿) due to "too much talkin'" 😂.

Timeline Highlights

1. ~1000 AD: Coffee discovered in Ethiopia 🇪🇹.
2. 1500s: Coffee in Yemen 🇾🇪; coffeehouses emerge 🌟.
3. 1600s: Coffee hits Europe 🇪🇺; "penny universities" 🏴󠁧󠁢󠁥󠁮󠁧󠁿.
4. 1700s-1800s: Coffee plantations in colonies 🌴.
5. 1900s-present: Global coffee culture 🌍☕️.

DXN Lingzhi Coffee

DXN Lingzhi Coffee 3 in 1 is all you need for a complete cup of smooth and delicious coffee. It is specially blended with finest quality coffee beans and 100% pure Lingzhi with no artificial colourings, flavorings and preservatives.

Why It Is Good To Drink Coffee?

Drinking coffee has several benefits, both for your body and mind. 

Here are some reasons why coffee is good for you:

1. Boosts Energy & Alertness: Coffee contains caffeine, a natural stimulant that helps improve focus, concentration, and reduces fatigue.
2. Improves Brain Function: Caffeine enhances brain activity, improving memory, mood, and cognitive function. It may also help reduce the risk of neurodegenerative diseases like Alzheimer's and Parkinson's.
3. Rich in Antioxidants: Coffee is packed with antioxidants, which help fight free radicals and reduce inflammation in the body.
4. Supports Metabolism & Weight Loss: Caffeine can boost metabolism and increase fat burning, making it a popular ingredient in weight-loss supplements.
5. May Lower the Risk of Certain Diseases: Studies suggest that coffee drinkers have a lower risk of Type 2 diabetes, liver diseases (like cirrhosis and liver cancer), and heart disease.
6. Enhances Physical Performance: Caffeine increases adrenaline levels, which can improve physical performance, making coffee a great pre-workout drink.
7. Elevates Mood & Fights Depression: Coffee can increase dopamine and serotonin levels, helping to improve mood and reduce the risk of depression.
8. May Help You Live Longer: Research shows that coffee drinkers tend to live longer due to its health benefits and protective effects against various diseases.

Drinking it in balanced amounts (about 1-4 cups a day) is generally considered beneficial.

Drink ORGANIC COFFEE like DXN Lingzhi Coffee, DXN Black Coffee, DXN Cordyceps Coffee, DXN Lingzhi Classic Coffee, if you drink DXN Coffee, no worry even you drink 10 or more cups of DXN Coffee a day.

Do you love coffee? What's your favorite type? ☕

You wanna know more about coffee culture in the Philippines 🇵🇭 or how coffee's grown locally there?

Nag TRAVEL Kana, Nag Enjoy Kana, May REBATES Kapa!

Nag TRAVEL Kana, Nag Enjoy Kana, Nag ka-REBATES Kapa!

Fully equipped with the latest amenities such as buggy car, gym, cafe and swimming pool. You can even organize your stay to coincide with the conference or wedding that you are attending at our halls.  

ACCOMMODATIONS

TYPE A (STANDARD)

Consist of 3 single beds. 1 bathroom. 

TYPE A (PREMIUM)

Consist of 2 super single beds. 1 bathroom. 

TYPE B

Consist of 3 bed rooms. 2 bathroom. Comfortable sofa, a pantry with kitchen island and a dining table. 

TYPE C

Consist of 1 bed room. 1 bathroom. Comfortable sofa, a pantry and a kitchen island. 

VIEW MORE | JOIN DXN FOR FREE

DXN MEGA Factory in Chilca, Peru

GREAT NEWS 🇵🇪🥳

TRANSNATIONAL DXN TO BUILD ITS MEGA FACTORY IN CHILCA, SOUTH OF LIMA

Save the Date: Monday, September 15

Location: Sector 62 Chilca - Industrial Park Urbanization

Registration Time: 8:00 am

Start Time: 10:00 am

Tickets available at Service Centers

DXN Inc. plans to invest US$25 million in Peru to implement a production plant in the town of Chilca, with the goal of turning Peru into an export and distribution hub for its South American products.

A new era begins 🇵🇪🥳

Productive inspiration from Peru for the world 🌎🍃

Reference photo.

5 Vegetarian Foods that Boost Vitamin E for Glowing Skin and How to Eat them Every Day

Glowing skin is rarely the result of just creams or serums. More often, it starts with what’s on your plate. Among the quiet heroes in nutrition, vitamin E stands out: it shields the skin from damage, keeps it supple, and helps slow down those fine lines that arrive too early in our lives. The good news? You don’t need to chase supplements. Everyday vegetarian foods, the kind you already know, can give your body more than enough. The trick is in how you fold them into daily eating.

Almonds

There’s a reason grandmothers insisted on a few soaked almonds before school. They are one of the richest natural sources of vitamin E - about 20 almonds cover nearly half your day’s need. Beyond that, their healthy fats nourish the skin barrier, keeping it elastic.

You don’t need to overcomplicate it. Eat them soaked in the morning, or roasted and salted with your tea. Crush them into chutney, stir them into porridge, or grind them into a paste for curries that taste fuller. It’s the kind of habit that doesn’t show up overnight, but weeks later you notice your skin feels better hydrated, less tired.

Sunflower Seeds

Tiny, crunchy, almost invisible in the pantry - sunflower seeds are vitamin E powerhouses. Just two spoonfuls can cross more than half your daily requirement. They bring along magnesium and selenium too, quietly helping your hair and nails along with your skin.

Keep a jar within arm’s reach. Sprinkle them over a salad or soup just before you eat. Blend them into pesto instead of pine nuts, or stir them into yogurt with a drizzle of honey. Roast them with chili and salt if you like something spiced - they’re addictive that way. Small, unassuming, but remarkable.

Spinach

Spinach is often praised for iron, but its vitamin E content deserves equal attention. A cup of cooked spinach gives you about a fifth of what you need daily. Pairing it with something acidic like tomato, lemon, tamarind makes that nutrition more accessible. 

Think of spinach not as a separate dish but as a fold-in ingredient. Add a handful to dal before switching off the flame. Blitz it into your morning smoothie, where banana will hide its grassy taste. Stir-fry it quickly with garlic and finish with lemon juice. These tiny additions, made daily, matter more than the rare, elaborate palak paneer dinner.

Avocado

Avocado is trendy, yes, but it earns its spot. With vitamin E and healthy fats working together, it keeps skin cells moisturized and resilient. Half a fruit gives you close to 15% of your day’s needs. 

Slice it over toast with chili flakes and lemon juice. Toss it into a salad bowl. Blend it into cocoa and honey for a creamy dessert that feels too indulgent to be healthy. Sometimes, just spoon it straight from the skin with a pinch of salt - food at its simplest, doing quiet work for your skin.

Peanuts

Practical, affordable, and often quite underrated, peanuts carry vitamin E along with protein — both of which naturally help the skin gently repair and protect itself. Just two spoonfuls of plain peanut butter (the kind without any added sugar) give you around 10% of your daily vitamin E dose.

You already know the easy, simple ways: peanut butter on toast, blended into a morning smoothie, or spread neatly on apple slices. But there’s more you can easily try – toss roasted peanuts into hot poha, grind them into a tasty chutney for soft idlis, or roast them well with curry leaves, spices, and a little ghee for a crunchy evening snack. It’s not glamorous, but your skin honestly doesn’t care – it just gratefully uses whatever good nutrition it gets.

10 Reason To Add Bee Pollen To Your Diet 

Bee Pollen is a holistic remedy used throughout the world. Unfortunately the vast amount of uses that pollen can be used for are often overlooked.

Dr. Gabriel Cousens MD, has listed bee pollen as one of his 22 most recommended food energies.

Bee Pollen is made by honeybees, it is loaded with antioxidants and is nature's most complete nourishing foods.

Pollen contains nearly all nutrients required by humans, free amino acids, rutin, vitamins, including B-complex, and folic acid and is rich in protein. Bee Pollen can be used medicinally for a wide range of conditions from prostate health to skin conditions and can help correct specific nutritional imbalances within the body.

Here are just 10 Great Reasons to Add Fresh Bee Pollen to your Daily Diet… although there are many more!:

Nagy Gábor Health Testimony | Hungary

"In 2009, when I sat huddled in the hallway of our apartment, despairing of what would happen to us, I could not even see the future. My business was ruined, I was in debt.

I had a stroke, and in principle I was discharged from the hospital cured, but they could not cure the fear that it might happen again.

I became panic-stricken and depressed, I couldn’t sleep at night and I couldn’t perform my daily tasks normally, my life was a failure.

Desperately, I looked for a solution, a way out on the Internet, but the solution didn’t really come across. I vowed then that once I become healthy again, recover in all areas, then I will tell everyone this, I will show that those who find themselves in a similar situation, or who do not want to find themselves in a similar situation ever, should have a counselor, a guide for what to do it’s worth trying and how others can create a healthy, successful, happy life, in prosperity and freedom!

Thanks to a change in lifestyle and way of thinking and Nutritional Supplements, my health was restored, I was able to leave all medications, and today I live as a Happy, Healthy person.

It’s been 15 years since I was cured, and since then I’ve been helping people maintain their health or recover, without drugs, with Natural Solutions and Nutritional Supplements." 
- Nagy Gábor - Hungary

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DISCLAIMER:
The Dietary Food Supplements presented in this Page are designed to assist in the maintenance of general well-being through regular use. If you have a condition which requires medical diagnosis and treatment, it is important that you visit your healthcare professional.

The information presented on this page is for informational & educational purposes only, and is not intended as a medical advice or a substitute for a physician’s consultation and/or examination.

🌿Start your Day with Natural Energy and Clear Focus.

MORE THAN JUST COFFEE ☕

🌿Start your day with natural energy and clear focus. DXN Lion's Mane Coffee!

DXN Lion's Mane Coffee packs a punch when it comes to health benefits! Here's what you can expect from this unique blend of coffee and Lion's Mane mushroom extract:

Cognitive Benefits

▪︎ Improved Focus and Mental Clarity: Lion's Mane mushroom stimulates nerve growth factor (NGF), supporting brain cell growth and repair.

▪︎ Enhanced Memory and Brain Health: Traditionally used for its potential cognitive benefits, supporting memory, focus, and overall brain health ¹ ².

Physical Health Benefits

▪︎ Immune System Support: Lion's Mane contains beta-glucans that help strengthen the body's natural defenses.

▪︎ Digestive Health: Supports digestive health, improves digestion and absorption of nutrients, and promotes beneficial bacteria in the digestive tract.

▪︎ Reduced Risk of Heart Disease: Lion's Mane may contribute to heart health by lowering triglyceride levels and weight gain ³ ¹ ⁴.

Mood and Stress Reduction

▪︎  Improved Mood: Caffeine in coffee releases feel-good neurotransmitters like dopamine and serotonin.

▪︎ Reduced Symptoms of Anxiety and Depression: Lion's Mane's anti-inflammatory properties may alleviate symptoms.

DXN Lion's Mane Coffee combines the rich flavor of coffee with the added benefits of Lion's Mane mushroom extract. It's a unique blend that supports overall well-being.

Do you want to know more about how to make DXN Lion's Mane Coffee or its ingredients?

JOIN FOR FREE, CLICK HERE!

Requirements for A DXN Service Center Director Applicant

Basic Requirements for A DXN Service Center Director Applicant:

INDIVIDUAL:

• The applicant must be a bonafide DXN distributor with a good standing record for at least six (6) months.
• The applicant must be at least of a Star Agent status with a minimum of 100 distributors under him / her in the area, which he/she intends to apply.
• The applicant must have a minimum monthly bonus income of Php 7,500 or above for three (3) consecutive months.
• The applicant must be at least 18 years of age by calendar year at the time of application.
• The applicant must be either or a Permanent Resident naturalized / acquired citizen or Filipino citizen.
• The applicant must be a resident of the area being applied for at least One (1) year. (Needs to submit Barangay Clearance as proof)
• Note: If the applicant already an existing Service Center Director then the above requirement is not required.
• The applicant must have a minimum capacity to purchase initial products worth Php300,000.00.
• The applicant must possess an ability to conduct, at the least, a basic Business Opportunity Meeting (B.O.M.), Understanding the Marketing Plan (U.M.P.) and Basic Ganotherapy.
• The applicant shall only apply for him/her self only, not representing a third party.
• The applicant must be free from any bankruptcy charge or criminal records. And, every application must be accompanied by Clearance, Barangay Police Clearance / NBI Clearance documents.
• The applicant must comply with all the basic requirement as mentioned above.

CORPORATION:

1. Submit a photocopy of business registration certificate and the Articles of Incorporation.
2. Company resolution authorizing a majority shareholder to act for and in behalf of the corporation and apply as a service center provided he/she is a registered DXN distributor with a Star level status and 3 months residency with the company.
3. Able to make a minimum purchase of products worth P 200,000 excluding kits.
4. Has the capacity to provide the basic facilities required of a Service Center.

LOCATION AND FACILITIES

The proposed site should not be within 10 kms. from the nearest service center in between towns or provinces except in key cities or towns wherein population and business potential are the main consideration. Business potential will be considered based on the following factors:

✅ Presence of 3 major/private commercial banks.

✅ Presence of a major direct selling/multi-level marketing company.

✅ Area is serviced by a major telecommunications company.

✅ Has a minimum population of 100,000.

✅ Inability of existing service center to provide effective product servicing and basic facilities and equipment for recruitment and training.

The proposed office should have a floor area of at least 40 square meters with a provision for product display, servicing, training room or meeting area. It should also be equipped with a telephone/fax machine, whiteboard, overhead projector and a sound system.

The proposed site should be located in an area which is in a center of business activities and very accessible to public transportation.

HEALTH | WEALTH | HAPPINESS | FREE SIGNUP

A Smart Passive Income Opportunity for All

Smart Passive Income for All!

Watch this short video highlighting a smart passive income opportunity for all --

Whether you're a regular consumer, social media user, content creator, or influencer, we've got an opportunity for you!

Unlock the power of smart passive income and start earning while you live your life! No matter how you spend your time online or offline, you can tap into this chance to boost your earnings.

For Everyone:

• Regular Consumers: Earn from products you love.
• Social Media Users: Turn your engagement into income.
• Content Creators: Monetize your passion.
• Influencers: Scale your earnings with smart strategies.

Discover how you can start building passive income today!

Create DXN Account for FREE! 👈

Business Opportunity

Business Opportunity

Why DXN is the Right Choice?

▪︎ DXN is one of the world's largest Ganoderma company.

▪︎ DXN offers you low price but high quality products; while maintaining a low profile with the potential of generating high income.

▪︎ The first direct selling organization to implement the concept of "One World One Market"; with a single membership, you can do your business in any country in the world and enjoy worldwide bonus.

▪︎ We do our own cultivation, manufacturing, marketing and distribution.

▪︎ DXN utilizes a fair and Win-Win Marketing Plan; as your downlines get promoted, you will enjoy better rewards.

▪︎ Recognition and accolades from around the world.

▪︎ A company that prioritizes health maintenance, financial independence and personal achievement, with the intention of improving one's quality of life.

Benefits of Being a DXN Distributor

▪︎ Access to periodical bonuses, profit sharings and incentives.

▪︎ Our philosophy of One World One Market, entitles you to enjoy worldwide bonus with a single membership.

▪︎ With more than 20 million registered distributors, and 79 DXN branches in more than 200 countries, you have the opportunity of taking your business to international markets by recruiting an unlimited amount of distributors from any part of the world.

▪︎ Purchase DXN Products at the cheaper Distributor Price compared to the Retail Price.

▪︎ Travelling opportunities to around the world.

▪︎ Access to free, systematic training modules, and coaching, and round-the-clock support.

Register Now As A DXN Distributor

To join the DXN family and start a business with DXN, all you need to do is register as a DXN Distributor (18 years or older, with a Sponsor).

To register, you have the following options :

How to Grow My DXN Business?

▪︎ First, buy the Starter Kit. The Starter Kit can be purchased from your nearest DXN Branch or Stockist.

▪︎ Sponsor new distributors as status achievement is based on the number of downlines you have and the amount of sales you generated.

▪︎ Attend DXN's seminars and leadership camps to learn and exchange knowledge with other DXN Distributors.

▪︎ Ensure you have full knowledge of all DXN Products, its benefits and DXN's Marketing Plan.

▪︎ Utilize all of DXN's Marketing Tools such as event photos and videos, product videos, etc to promote your business.

▪︎ Make full use of advanced systems of DXN like Web Based Marketing Tools, and Mobile Applications for easy recruitment and product purchase.

▪︎ Buy DXN Products and maintain your PV.

▪︎ Keep track of your sales, recruitment, purchases and status with DXN's tools like DXN eWorld and DXN App.

▪︎ Use all the available free mediums on the Internet such as social media, etc to promote and grow your business.

▪︎ Research marketing ideas such as kiosks, periodical meetings, etc to promote DXN products and your business.

▪︎ Read about marketing techniques and tips from books, magazines, and online websites to improve your business.

▪︎ Teamwork is key because as your downlines get promoted, you will advance too.

Marketing Plan: Introduction of Remuneration

Retail Profit (>15%): Direct profit for distributors is when they sell DXN products to non-DXN distributors. Retail profit is the difference between distributor price and retail price.

Group Bonus (6% - 21%): To be entitled for this Group Bonus, you need to maintain 1000PPV each month.

Star Group Bonus (25% - 37%): To be entitled for this Star Group Bonus, you must be a SA and maintain 3000PPV (QSA) each month.

Development Bonus (15%): To be entitled for this Development Bonus, you must be a SA and maintain 3000 PPV (QSA) each month.

International Profit Sharing (2%): To be entitled for this International Profit Sharing (IPS) you must be a Qualified Star Diamond (QSD).

Leadership Bonus (15%): To be entitled for this Leadership Bonus, you must be a Qualified Star Diamond (QSD).

Travel Seminar Incentive (2%): This Travel Seminar Incentive (TSI) shall be used by the qualifier for the travel seminar organized by the Company only. It is not exchangeable for cash and also not transferable. A qualifier may claim up to maximum Travel Seminar Fare against his/her TSI for two (2) if married.

Hand Phone Cash Incentive - One Time Only: When you have 3 immediate SA who achieved 60,000 Accumulated GPV, then you will be entitled to receive this One Time Hand Phone Cash Incentive

Only personally sponsored downlines counted.

Overseas Trip Cash Incentive - One Time Only: When you have 5 immediate downlines who have received their Hand Phone Cash Incentive, then you will be entitled to receive this One Time Overseas Trip Cash Incentive.

Only personally sponsored downlines counted.

JOIN FOR FREE HERE TODAY!

Return of the Ex-Partner

There is a duty-free zone that exists between Malaysia and Thailand. Here, you can shop, play golf and enjoy other recreational activities without the need of getting your passport stamped.

In Sunya we teach that love and compassion must be unconditional.

I met the ex-partners in this zone since I did not want to indulge in any business in Thailand with them at that point of time. After I met them, they started talking about the problems that they faced from few local competitors. They had formed an alliance with a company and they held 49% of shares each. The remaining 2% was owned by a Thai market motivator. This company they had formed an alliance with was an imitator of DXN. However, their products were degenerating and they did not have nearly the same quality as our company.

Prior to this when they had met them in their office, there were many DXN products available there. They claimed to be our suppliers. Initially, our ex-partner fell for the rumors but later they started getting skeptical as there were tons of empty DXN bottles that were being discarded. Later they realized that our imitators were actually buying DXN products and emptying it into their own canisters. To top this, they were not even fluent in English. The imitator’s wife was fluent in Thai but she was not well equipped in the field of Ganotherapy. They hired a Thai trainer, who was trained by me! So inherently, they were using our methods in almost every way possible. When asked to visit their factory, the imitators were cunning enough to bring them to our very own factory!

They photoshopped their company name and logo and removed ours! They took it a step further and tried bullying our ex-partner into getting more shares of the company. They claimed to have 51% when compared to the other 49%. I bawled into laughter and asked them why they thought it was okay to let go off DXN and join hands with a smaller company who was feeding off of our fame and profit. Our ex-partner said that they were deceived by their claims of being our suppliers. I told them that many MLM companies in the market were not genuine and that it would be really hard to have faith in them. They tend to paint a pretty picture on the outside but things are not the same when you dive deep and dwell in their business.

Our imitators tried taking over their company in a gradual process. First, they claimed to be the majority shareholder. After that they tried to transfer all the financial and digital data to their name. After all this, our ex-partner was keen on joining us again but I turned down his request. My brother, Boon Yee, informed me that there were several imitators of our company and if we didn’t take our ex-partner back, they would join forces with these companies. Nevertheless, that thought didn’t instill fear in me and I went ahead with my decision of not taking them back.

After my rejection, they started requesting my brother to take them back. However, they were persistent and sent a spokesperson on their behalf. They were ready to comply with all our terms and conditions as they were desperate to join hands with us again. We incorporate an either-or policy where the company is either completely owned by us or it is completely owned by an external agency. This helps to implement our One World One Market policy. I put a lot of thought into it and accepted them back as stockists. Presently, Thailand is a major market for our company. In fact, we have more member who hail from Thailand than Malaysia. - Datuk Dr. Lim Siow Jin.

Crisis Into Opportunity

Let’s go all the way back to 1997. It was in that year that we had to make a complicated choice: whether to focus on Thailand or Indonesia as the next major market for the development of our company. Just like how life tends to be, there were advantages and disadvantages for both these countries.

Thailand is a neighboring country to Malaysia and is just a 45-minute road trip from our farms and factories. The only issue was that most of them speak only Thai and close to no English. In the southern region, few of them speak Malay but they are considered to be a minority there. Language was a big hindrance to our business. To top that, the meeting with the local partner didn’t go according to plan as well. They were displeased with what we had to present.

In Indonesia’s case, language was not an issue since Malaysians and Indonesians speak a dialect that is almost similar. Distance wise, it was an issue since we had to cross the sea to reach there. In life, we always have to make choices. Some would be easy but some would be tough. Finally, we decided to go forward with Indonesia.

Various formalities like licenses and permits took a while. During fall of 1997, we established ourselves in an office in Jakarta. Just as we got settled, we faced a huge complication: the crash of the Asian economy. In terms of sales, DXN was thriving in the market. We were storing surplus amounts of our products to aid in the expansion of our company. This saved DXN during the economic crisis.

The exchange rate at that time was 2500 rupiah to 1 USD. That slowly climbed to 3400 and eventually 5000. People were in a state of dilemma as to what must be done to tackle this issue. They said that if it inflated to 8000, it would surely mean death. Sadly, it touched 15000 and what they predicted was right. There was news all around that few suicides were reported due to financial loss.

The value of the currency however showed no signs of falling. It kept decreasing on a day-to-day basis and people were astonished by it. The new year did not turn out to be better as well. Things went from bad to worse in the dawn of 1998. No matter how much we increased our prices, there was no way of tackling this issue. Budiman Salam, a man who was instrumental in our success had gathered a meeting of around 600 people.

It was a moment I would never forget. There was dead silence all over. The room was filled with anxiety and anticipation. They were eager to listen to the announcement I had to make. It was a choice between increasing prices and closing shop. Either of them would be disastrous.

That day, I knew what stage fright really meant. It was something that I had never experienced before. I consulted Budiman regarding the amount of stock we had left at the warehouse. He said that it was sufficient for about four months. I was certain about one thing. There was no point in increasing the prices as it would not make things right in any way. I started speaking to the crowd and reassured them that we have come back from such economic difficulties before.

This was a hurdle that we could definitely cross. I made a decision that shook everyone that was present. This was a historic moment in our company. I announced that for the next four months, we would not increase our prices. The crowd erupted in happiness and started singing motivational songs. This news sent shockwaves throughout the market. Several MLM companies were already out of business but we somehow stayed put. All their members joined our company amidst the crisis.

During the peak, there was close to 50,000 members joining DXN in a month. The money we lost in terms of prices was compensated by the member fees. This kept the company afloat. This is to show that it’s possible to achieve anything we put our mind to. Obstacles are meant to be overcome.

- Datuk Dr. Lim Siow Jin

Big Gathering in Davao

During the inception of our time in Philippines, not many people showed up for our meetings. We needed to mobilize the market. The more you mobilize, the higher the sales in that market and it is as simple as that. The leaders in Davao pronounced to hold a meeting for around 800 people. That was a stupendous number when compared to the 30-40 people that we used to have in Manila.

In marketing, you shouldn’t take rejection negatively as there is always a

reason for the customer to reject.

The leaders invited me for this meeting and I happily obliged. However, as soon as I reached Manila, I was informed that the American embassy had broadcasted a red warning to those who were travelling to Davao, as there were bomb threats by terrorists that were brewing in the air. This put me in a dilemma but I was reassured by the leaders in Davao that they would put forth the best security and would make sure that the meeting takes place smoothly. Many people had advised me to not go forward with this plan as there were bombings that had already taken place in the southern regions of the Philippines. This put me in a conundrum because if I wouldn’t go, I would lose out on an opportunity to meet so many people and that would hurt the market. But at the same time, I knew I would be putting my life in danger.

Eventually, I decided to go ahead with the meeting since we had promised so many of our members. I requested the leaders to recruit high level security at all entries and exits and to allow only those who were deemed safe. With the situation that was ongoing at Philippines at that time, I decided to cut short my stay from five days to two days. I planned to leave as soon as I was done with the meeting. After arriving at Manila, I went to register myself at the Malaysian consulate. The lady working there was visibly surprised and an anxious by my arrival. She was not pleased about the fact that I came there despite the warning and red alert. I apologized to her and said that I have come to register myself and not to ask for protection. She advised me to leave the city as soon as my job there was done.

The meeting started and there were already a lot pf people queueing in long lines to get inside the hall. The security guards were really occupied with checking the bags and conducting thorough body searches. The leaders had estimated a meeting for around 700-800 people but almost 1500 showed up! The meeting was a huge success and the members were very enthusiastic. They applauded and cheered for everything that was being said. Many people also joined as new members after looking at the strength of the crowd that was present there. A strong bond was formed between the leaders and the members of DXN in that meeting.

A couple from an American aloe vera company had approached me during my initial visit to Davao while promoting DXN. They expressed that they faced a lot of issues with the company regarding their maintenance. They did not want to join DXN and that did not bother me since it was interesting to compare the systems of both the companies. DXN standardizes and synchronizes the marketing plan worldwide. Our products are mostly day-to-day products like coffee. In DXN, you also do not need to have high maintenance.

However, after hearing how our company functions, they decided to join in as members. It was them who later planned the enormous meeting that I had mentioned earlier.

Having said that, we produce our own raw materials and we are not affected by the ups and downs of the US dollar. Therefore, we only increase our prices once a year to adjust with the inflation in the market. This gathering in Davao was instrumental in making Philippines a major market for DXN.

- Datuk Dr. Lim Siow Jin.