Return of the Ex-Partner

There is a duty-free zone that exists between Malaysia and Thailand. Here, you can shop, play golf and enjoy other recreational activities without the need of getting your passport stamped.

In Sunya we teach that love and compassion must be unconditional.

I met the ex-partners in this zone since I did not want to indulge in any business in Thailand with them at that point of time. After I met them, they started talking about the problems that they faced from few local competitors. They had formed an alliance with a company and they held 49% of shares each. The remaining 2% was owned by a Thai market motivator. This company they had formed an alliance with was an imitator of DXN. However, their products were degenerating and they did not have nearly the same quality as our company.

Prior to this when they had met them in their office, there were many DXN products available there. They claimed to be our suppliers. Initially, our ex-partner fell for the rumors but later they started getting skeptical as there were tons of empty DXN bottles that were being discarded. Later they realized that our imitators were actually buying DXN products and emptying it into their own canisters. To top this, they were not even fluent in English. The imitator’s wife was fluent in Thai but she was not well equipped in the field of Ganotherapy. They hired a Thai trainer, who was trained by me! So inherently, they were using our methods in almost every way possible. When asked to visit their factory, the imitators were cunning enough to bring them to our very own factory!

They photoshopped their company name and logo and removed ours! They took it a step further and tried bullying our ex-partner into getting more shares of the company. They claimed to have 51% when compared to the other 49%. I bawled into laughter and asked them why they thought it was okay to let go off DXN and join hands with a smaller company who was feeding off of our fame and profit. Our ex-partner said that they were deceived by their claims of being our suppliers. I told them that many MLM companies in the market were not genuine and that it would be really hard to have faith in them. They tend to paint a pretty picture on the outside but things are not the same when you dive deep and dwell in their business.

Our imitators tried taking over their company in a gradual process. First, they claimed to be the majority shareholder. After that they tried to transfer all the financial and digital data to their name. After all this, our ex-partner was keen on joining us again but I turned down his request. My brother, Boon Yee, informed me that there were several imitators of our company and if we didn’t take our ex-partner back, they would join forces with these companies. Nevertheless, that thought didn’t instill fear in me and I went ahead with my decision of not taking them back.

After my rejection, they started requesting my brother to take them back. However, they were persistent and sent a spokesperson on their behalf. They were ready to comply with all our terms and conditions as they were desperate to join hands with us again. We incorporate an either-or policy where the company is either completely owned by us or it is completely owned by an external agency. This helps to implement our One World One Market policy. I put a lot of thought into it and accepted them back as stockists. Presently, Thailand is a major market for our company. In fact, we have more member who hail from Thailand than Malaysia. - Datuk Dr. Lim Siow Jin.

Crisis Into Opportunity

Let’s go all the way back to 1997. It was in that year that we had to make a complicated choice: whether to focus on Thailand or Indonesia as the next major market for the development of our company. Just like how life tends to be, there were advantages and disadvantages for both these countries.

Thailand is a neighboring country to Malaysia and is just a 45-minute road trip from our farms and factories. The only issue was that most of them speak only Thai and close to no English. In the southern region, few of them speak Malay but they are considered to be a minority there. Language was a big hindrance to our business. To top that, the meeting with the local partner didn’t go according to plan as well. They were displeased with what we had to present.

In Indonesia’s case, language was not an issue since Malaysians and Indonesians speak a dialect that is almost similar. Distance wise, it was an issue since we had to cross the sea to reach there. In life, we always have to make choices. Some would be easy but some would be tough. Finally, we decided to go forward with Indonesia.

Various formalities like licenses and permits took a while. During fall of 1997, we established ourselves in an office in Jakarta. Just as we got settled, we faced a huge complication: the crash of the Asian economy. In terms of sales, DXN was thriving in the market. We were storing surplus amounts of our products to aid in the expansion of our company. This saved DXN during the economic crisis.

The exchange rate at that time was 2500 rupiah to 1 USD. That slowly climbed to 3400 and eventually 5000. People were in a state of dilemma as to what must be done to tackle this issue. They said that if it inflated to 8000, it would surely mean death. Sadly, it touched 15000 and what they predicted was right. There was news all around that few suicides were reported due to financial loss.

The value of the currency however showed no signs of falling. It kept decreasing on a day-to-day basis and people were astonished by it. The new year did not turn out to be better as well. Things went from bad to worse in the dawn of 1998. No matter how much we increased our prices, there was no way of tackling this issue. Budiman Salam, a man who was instrumental in our success had gathered a meeting of around 600 people.

It was a moment I would never forget. There was dead silence all over. The room was filled with anxiety and anticipation. They were eager to listen to the announcement I had to make. It was a choice between increasing prices and closing shop. Either of them would be disastrous.

That day, I knew what stage fright really meant. It was something that I had never experienced before. I consulted Budiman regarding the amount of stock we had left at the warehouse. He said that it was sufficient for about four months. I was certain about one thing. There was no point in increasing the prices as it would not make things right in any way. I started speaking to the crowd and reassured them that we have come back from such economic difficulties before.

This was a hurdle that we could definitely cross. I made a decision that shook everyone that was present. This was a historic moment in our company. I announced that for the next four months, we would not increase our prices. The crowd erupted in happiness and started singing motivational songs. This news sent shockwaves throughout the market. Several MLM companies were already out of business but we somehow stayed put. All their members joined our company amidst the crisis.

During the peak, there was close to 50,000 members joining DXN in a month. The money we lost in terms of prices was compensated by the member fees. This kept the company afloat. This is to show that it’s possible to achieve anything we put our mind to. Obstacles are meant to be overcome.

- Datuk Dr. Lim Siow Jin

Big Gathering in Davao

During the inception of our time in Philippines, not many people showed up for our meetings. We needed to mobilize the market. The more you mobilize, the higher the sales in that market and it is as simple as that. The leaders in Davao pronounced to hold a meeting for around 800 people. That was a stupendous number when compared to the 30-40 people that we used to have in Manila.

In marketing, you shouldn’t take rejection negatively as there is always a

reason for the customer to reject.

The leaders invited me for this meeting and I happily obliged. However, as soon as I reached Manila, I was informed that the American embassy had broadcasted a red warning to those who were travelling to Davao, as there were bomb threats by terrorists that were brewing in the air. This put me in a dilemma but I was reassured by the leaders in Davao that they would put forth the best security and would make sure that the meeting takes place smoothly. Many people had advised me to not go forward with this plan as there were bombings that had already taken place in the southern regions of the Philippines. This put me in a conundrum because if I wouldn’t go, I would lose out on an opportunity to meet so many people and that would hurt the market. But at the same time, I knew I would be putting my life in danger.

Eventually, I decided to go ahead with the meeting since we had promised so many of our members. I requested the leaders to recruit high level security at all entries and exits and to allow only those who were deemed safe. With the situation that was ongoing at Philippines at that time, I decided to cut short my stay from five days to two days. I planned to leave as soon as I was done with the meeting. After arriving at Manila, I went to register myself at the Malaysian consulate. The lady working there was visibly surprised and an anxious by my arrival. She was not pleased about the fact that I came there despite the warning and red alert. I apologized to her and said that I have come to register myself and not to ask for protection. She advised me to leave the city as soon as my job there was done.

The meeting started and there were already a lot pf people queueing in long lines to get inside the hall. The security guards were really occupied with checking the bags and conducting thorough body searches. The leaders had estimated a meeting for around 700-800 people but almost 1500 showed up! The meeting was a huge success and the members were very enthusiastic. They applauded and cheered for everything that was being said. Many people also joined as new members after looking at the strength of the crowd that was present there. A strong bond was formed between the leaders and the members of DXN in that meeting.

A couple from an American aloe vera company had approached me during my initial visit to Davao while promoting DXN. They expressed that they faced a lot of issues with the company regarding their maintenance. They did not want to join DXN and that did not bother me since it was interesting to compare the systems of both the companies. DXN standardizes and synchronizes the marketing plan worldwide. Our products are mostly day-to-day products like coffee. In DXN, you also do not need to have high maintenance.

However, after hearing how our company functions, they decided to join in as members. It was them who later planned the enormous meeting that I had mentioned earlier.

Having said that, we produce our own raw materials and we are not affected by the ups and downs of the US dollar. Therefore, we only increase our prices once a year to adjust with the inflation in the market. This gathering in Davao was instrumental in making Philippines a major market for DXN.

- Datuk Dr. Lim Siow Jin.

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To Worship or To Believe?

In Sunya, we steer clear of talking about God and religion. This does not mean that we do not believe in either. The only reason is because these topics tend to be sensitive and controversial. To top that, it has no relation with Sunya. Sunya is just a form of practice and it has nothing to do with religion. It is common to all regardless of their beliefs.

The role of Sunya is more like a teacher. You can choose your own Father and religion.

In the recent past, there have been allegations that Sunya is anti-Christian and non- Hindu. There were even accusations of it being against Dharma. These allegations were mostly put forward by the modern-day gurus and babas. Today, I am going to tell you about the very early days of Sunya and how the wife of an engineer, Chong, accused Sunya of being anti-Christian and how I had to face it. This is going to touch a few topics on religion, even though we do not have anything to promote it or be against it. As I mentioned earlier about how the viewers discretion is advised, if you feel like this would offend you in any way, I would suggest that you stop reading this right here.

Chong, our engineer, was sitting at the coffee table in the morning. After small talk, he mentioned that his wife believes that Sunya is anti-Christian and that she is completely against it. We do not really endorse the building of statues of gods but if the Sunyatee wants to go their place of worship, we will never interfere with them as long it does not interfere with the practice of Sunya.

Chong mentioned that his wife wanted to meet me, however, he did not want this meeting to take place since he was nervous that I would debate with her and we would have a falling-out. His wife kept insisting on meeting me and I had no issues with it since I wanted to settle down the misunderstanding as well. I went to their house and ran into another friend of mine, Mr. Chew, over there incidentally. It was around 9:30 in the night and Mr. Chew decided to take his leave. I thought I would do the same but Chong’s wife was eager to talk about Sunya and I made up my mind to stay on.

His wife told me that things were going great ever since Chong converted to Christianity. Nevertheless, their kids keep reciting the mantra “Om Mani Padme Hung” and that it was against Christianity. She accused me of breaking her family apart, somehow relating it to Sunya. I let her rant and ease her anger at me. She then asked me, “What is the point of reincarnation? Why do you want to suffer from one life to another?” I told her that reincarnation is a phenomenon and it cannot be changed. Just like how the sun rises in the east and sets in the west. I also told her that the reincarnation could be stopped in this very life if I wanted it to. This took her aback since she assumed that I was a Buddhist and this was the first time that she heard that reincarnation could be stopped.

I asked her if she knew where she would end up in her afterlife. She replied saying that she would be in Jesus’ mansion in heaven. I asked her if she knew this for a fact and she diverted the topic to the principles of Christianity. I asked her the same question once again and she started talking about Chong and her children. After constantly asking the same question, she told me that she was not sure. She asked me if I knew where I was going and I told her that I was sure about everything in the afterlife. This puzzled her and she asked me how I knew this. I told her about the concept of the Supreme Abode.

This involves the Supreme Consciousness in Buddha’s teachings. There are three things we have to do in order to go to the Supreme Abode. We have to have a Father, glorify his name and believe that you can go there. This comes under religious teachings and not Sunya. Father here means the Lord or God that you believe in. The role of Sunya is more like a teacher. You can choose your own Father and religion.

Sunya will provide neutral information that would change the entire course of life for the better. By glorifying, I do not mean worship. Worship is just blindly following someone. Glorifying means to follow their beliefs and practices. I told Chong’s wife that she only worshipped Jesus but did not have faith in him. This triggered her anger and she told me that she has been following Jesus and Christianity for around 20 years. She asked me if I was sure that she would go the kingdom of Jesus in her after life. I told her that God’s love is always unconditional. Love everyone and maintain peace and you shall go to His Kingdom. This convinced her and she opened up her mind to Sunya.

- Datuk Dr. Lim Siow Jin.

The Right Practice

In the past I have mentioned that we must not indulge in two types of practices – Nihilism and Absolutism. Nihilism focuses more on nothingness. It suggests us to fall into oblivion through meditation, by letting go off all worldly pleasures. Absolutism on the other hand, talks about how winning is the only reason for us to move forward in life and nothing else. 

Following any of these principles will only put you in adversity and nothing else.

The key to practicing this by controlling your body first. After you master that, you can control your mind.

People who practice Nihilism question the purpose of materialistic commodities. Their logic being that we cannot take these objects along with us in the afterlife. This is more of a cult and this would only do harm to society and relationships. You cannot expect peace from such an environment. Absolutism rules out the option of failing completely. They don’t realize that most successful companies and businesses have actually failed initially before experiencing success. They tend to ignore that the most important part of failure is that we learn from our mistakes and become better with time.

In Sunya, we do just that. We train individuals to confront failure. You can be successful only when you learn how to deal with failure. Our company is the best example I can relate this topic to. DXN faced many difficulties and failures during the early days. However, we learned how to adapt to these challenges by modifying our marketing strategies and tactics to handle the market. We weathered through tough times and learnt how to be patient without giving up at the sight of adversity. Eventually, our sales picked up and we started achieving success, step by step. Even during COVID-19, while many businesses have gone into huge losses, we recovered quick enough since we were ready to handle a catastrophe.

In the past, few leaders questioned the precautions that were being taken since they were confident of being successful despite what the situation was like. We built multiple factories so we can continue production in at least few of them, in case of any emergency. We have factories in China, India, Indonesia and Mexico. For being prepared during emergencies, we started stocking up products as buffer stock. This came in handy during the lockdown since all of our factories were not functioning. Nevertheless, we did not let it affect us since we had six months’ worth of buffer stock left. So, the sales were continuing smoothly. So, since nihilism and absolutism are not the right practices, you may ask, “What is the right practice?” The right practice is something that does not interfere with your everyday activities and religious beliefs. According to me, the practice that fits the criteria is reverse counting. Reverse counting helps in easing and calming your mind down. It especially helps people who are suffering from depression and mental health issues.

Presently, we have more than tens of thousands of people who practice and follow Sunya. All you need to do is make time for yourself and practice it wholeheartedly. I would suggest to practice it after you wake up in the morning but if that is not possible, then you can practice it according to your convenience. In Sunya, we do not experience any kind of enlightenment. Our goal is to achieve peace and prosperity. If you have expectations from Sunya, you will develop a false dependency on it and it would be similar to worshipping a name or fame.

The key to practicing this by controlling your body first. After you master that, you can control your mind. Our mind, body and environment are considered to be one entity and if any harm is caused to one of them, the other two will be affected as well. - Datuk Dr. Lim Siow Jin.

Reverse Counting

Sunya originates from the Sanskrit word “Sunyata” which means emptiness. In countries like India and Malaysia, Sunya also means zero. In Indonesia, it is the root word for “Sunyi” which means calm and quiet. From practicing Sunya, you get nothing in return.

We must always remember that Sunya is a mind exercise and not a breathing exercise. Every time you breath out, you need to count once.

The best example I can give is the smartphone. Steve Jobs revolutionized the world of technology by introducing small smartphones which had nothing on their screen. This enabled him to make the phone useful for several other features like texting, audio and video recording, checking e-mails and calling people. It has not become an essential part of our life. This was achieved by having “nothing” on the screen. Therefore, when you free your mind, you get to test the true potential of your mind.

Just like how a smartphone requires to be reboot and reset, our mind works similarly. We come across various kinds of information throughout an entire day and sometimes our mind needs to reset and start over. This can avoid cases like depression and mental health problems. To reset the mind, we need to empty it and start over. By emptying your mind, I do not mean that you will stop thinking because that is practically impossible.

As long as you are alive and functioning, your mind will always be in a state of thought. People deal with problems in various ways. Some of them indulge in alcohol and smoking hash to ease their mind. Once they develop a certain level of tolerance to these items, they start consuming them in larger quantities. This is only a recipe for death. So, the million-dollar question is “How do we empty our mind?”. Modern-day gurus have various techniques that they promote. Some of them may ask you to think of a beautiful garden and much more. This would definitely calm your mind down, but it is just a short-term solution.

There are two types of such gurus. One type suggests you to embrace life and live it to the fullest while the other suggests us to let go off all materialistic items and give up all kinds of luxury. In Sunya, we turn to Reverse Counting. In this practice, you count every breath but the difference is that you count backwards. For example, one may count from 99 to 0. All you need to do is sit in the appropriate posture, that is with your legs crossed and your neck and back straight and aligned. Do not force your breath, rather, let it be natural and count accordingly.We must always remember that Sunya is a mind exercise and not a breathing exercise. Every time you breath out, you need to count once. You can repeat the process every time you reach zero.Initially when I was promoting Ganotherapy to treat physical problems, I also came across many patients with mental and emotional stress. If we came across someone who suffered some depression, we would ask them to count from 29 to 0. If this was not happening, we would suggest practicing 9 to 0 and then moving on to other levels. If you fail in your first try, there is nothing to worry about. Just like various things in life, reverse counting requires regular practice as well. Once you master this technique, you will reap the benefits in the form of serenity and peace. - Datuk Dr. Lim Siow Jin.